Our client, a resort, is seeking to hire a Marketing Team Lead for a 6-month contract. This role involves creating and implementing strategic marketing initiatives to boost the resortβs visibility both locally and internationally. The primary objectives are to enhance brand awareness, generate high-quality leads, and grow private and corporate bookings.
Responsibilities:
- Develop and implement marketing strategies to attract local, national, and international visitors.
- Lead digital marketing campaigns (SEO, email, paid ads, social media).
- Build partnerships with travel agencies, corporates, schools, and event planners.
- Manage the brand image across all channels and events.
- Track campaign performance and deliver monthly reports.
- Supervise and coach the sales team to meet targets.
- Coordinate marketing events, farm tours, and corporate retreats.
Requirements
- BSc. in a related field.
- Experience: Minimum of 5 years of relevant experience in Marketing.Β
- Key Skills: Strong leadership abilities, marketing campaign execution, ability to set up structure, compliance understanding, capacity to work effectively with a diverse team, and ability to meet targets.
- Preferred Industries: Real Estate, Banking, Retail/Wholesale, FMCG, etc.
- Experience with digital marketing tools and analytics platforms.
- Excellent communication, negotiation, and project management skills.
- Strong knowledge of the Nigerian and global tourism market.