GMA Omnichannel Content Strategy (Remote)

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The GMA Omnichannel Content Strategy will contribute to strategy development for the Medical Omnichannel content to follow one standard. This role will ensure the TA-agnostic/above TA process for Medical Omnichannel content strategy and process is implemented in the Therapeutic Areas where the Medical Communications are sitting and, in the countries, where the content is used. The position holder will lead Matrix team for Communications strategy and content development.

The GMA Omnichannel Content Strategy will ensure a seamless and best in class experience for all BI customers along their Customer Journey. The incumbent will shape the way that BI communicates with and addresses Healthcare Professionals & other stakeholders who are a target audience for medical content, including payors and others. This role will ensure the medical communications content that is developed is integrated with the other communications content customers are exposed to at their different touchpoints along their Customer Journey.

Duties & Responsibilities

• Develops the templates for brand-agnostic Medical Communications strategy and orchestrates across TAs ensuring consistency.
• Orchestrates the creation of consistent Medical Omnichannel content in a cross-functional matrix-team to ensure content is appropriate for diverse stakeholders (e.g. for a Cardiologist, Payor and a Patient).
• Defines the new standard for Medical Omnichannel content strategy development and content creation and ensure implementation by the Therapeutic Areas without formal authority.
• Reviews these strategies and ensures adherence with current best-practices, e.g. to speak consistently "with one voice across functions.
• Leverages insights to inform the overarching development of Medical Omnichannel communications content for all relevant channels.
• Works with the TA-based Medical Communications Content Managers to implement the strategy and actively manage best practices into the brand-specific Medical Omnichannel Communications content to ensure it is up to date and fits into the content the customer is exposed to along their journey.
• Oversees the development of content strategy frameworks across all channels at above-brand-level.
• Ensures alignment of Medical Omnichannel Content with the approved overarching BI digital strategy and alignment with brand story and medical narrative.
• Ensures medical content is up to date and fits well into the overall communications strategy.
• Closely collaborates with the GTM Content Excellence team ensuring the latest standard is applied and synergies with Commercial Communications Content Management are leveraged where possible.
• Oversees agency engagement across TAs to leverage synergies & best practices.
• Measures effectiveness of content assets against defined transactional KPis and adapts content continuously, defines standards for expiry and regular updates of Medical Content.
• Provides continuous innovation and implementation of new communication trends and methods.
• Drives ownership and innovation of new technologies that are relevant for communications and best practices.

Develops the Customer Journey:

• Closely works with Data Excellence and TA Analytics, insights & Excellence on the development of Customer Journeys.
• Develops relevant insights on Boehringer's customers through generated data to develop a tailored HCP journey at an above-brand, /brand-agnostic level.
• Collects/collates and interprets customer insights across regions, markets and customer groups to understand the evolving needs and expectations along the "Customer Journey".
• Ensures the TA-based Medical Communications Content Managers regularly reach out to a network of local colleagues (MSLs e.g.) to gather feedback and insights.
• Brings other relevant internal interfaces into the process where relevant and facilitates cross-functional collaboration and best­ practice sharing.
• Plans and defines engagement/customer journey planning.

Coordinates communications within Global Medical Affairs:

• Closely cooperates with the Omnichannel Pillar within Global Medical Affairs to develop an integrated process of clinical trial data to publication to the assets to be used for external communications (branded and medical). This might involve the purchase of digital publications on a global level.
• Content Operations: drives progression and optimization of digital content and channels to better tell the story, measure its effectiveness across channels and derive actions to improve performance.
• Works closely with the cross-functional team in order make the Customer journey as seamless as possible.

Requirements

• Minimum of Bachelor's degree required; Advanced science/clinical degree (PharmD, M.D., DNP, DO, Ph.D., Master’s), preferred. (Science background in combination with a digital/marketing/communication complement).
• Seven-plus (7+) years of experience in cross-functional work, ideally in the digital sector, medical or marketing communications for specialty care indications would be advantageous.
• Experience in customer experience management and/or digital medico-marketing, as well as OPU/Regional medico-marketing experience is a plus.
• Understanding of customer needs and ability to implement best practices for content development while being aware of constantly changing environment.
• Strong project management skills.
• Natural leader, ability to motivate people and bring them on board to venture into the unknown.
• Emotional awareness to effectively lead cross-functional matrix teams of diverse backgrounds to success.
• Global mindset in strategic thinking and team-oriented attitude.
• Fluency in English; strong communication skills.

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.

Compensation

This position offers a base salary typically between $170,000 and $269,000. The position may be eligible for a role specific variable or performance-based bonus and or other compensation elements.  For an overview of our benefits please click here.